Threatly’s strategy: More value through feedback loops
Why we deliberately skip dashboards — and how your feedback directly improves alerts, product, and support.
Many security tools grow into platforms: dashboards, ticketing, integrations, AI assistants. Threatly takes a different path. Our strategy is simple: email you only when there is a real risk for a vendor in your stack — and use every signal you send back to make those alerts better.
Email-only is a strategic choice
SMEs do not have time to check a security dashboard daily. With Threatly, every email should trigger a decision: patch, verify, or consciously document why no action is needed now. Everything else is noise — and noise trains teams to ignore alerts. That is why we filter before sending: no roundups, no irrelevant CVEs for vendors you do not monitor.
Feedback loops instead of feature wishlists
We do not build Threatly in a vacuum. Every feedback loop answers a concrete question: Was this alert relevant? Why not? What made you sign up? Why are you leaving? These signals matter more than anonymous roadmap voting — because they tie to real events.
- Alert feedback in every email: one click to say if an alert helped — if not relevant, we ask why.
- Reasons instead of silence: wrong vendor match, wrong version, not critical enough — that feeds directly into our filtering.
- Short survey after signup: one sentence is enough — we learn which problem you want to solve.
- Feedback when deleting your account: if you leave, we want to know why — not to hold you back, but to improve the product for other teams.
What we do with it
From aggregated feedback we improve three things: vendor match accuracy, clarity of recommended actions in alerts, and the line between “important” and “noise”. No feature bingo — but measurably fewer irrelevant emails and faster decisions on real risks. That is the value we want to maximize for SMEs.
Conclusion
Our strategy is not a marketing slogan but an operating model: send less, hit better, learn from feedback. For you that means less security noise, clearer action on real risks — and a product that adapts to your reality, not the other way around.